
Our story
How WDIRARA works, and why the range is this big
WDIRARA started in 2019 with a ribbed tank top. One of us had spent a month looking for a plain one that did not go see-through in daylight and did not ride up by lunchtime, and could not find it at a price worth paying. So we made it.
Everything since has come from the same place. We put out a small run two or three times a month, watch what people actually wear, and keep the shapes that come back for a second colour. That is the whole method, and it explains the size of the range: seven years of keeping what worked adds up.
Why a big range is not the same as a messy one
A catalogue this size only helps if you can move through it. That is the part most fashion sites get wrong: they show forty pieces, then make you open forty pages to compare two. Here every card carries the size the maker publishes, the fabric, the sleeve length and the price, so two pieces can be compared without leaving the page.

The departments below are cut by silhouette, not by season or mood. A crop top is in Tops whether it is knitted or sequinned, and the name of every piece says what it actually is.
| Department | Pieces | Colourways | From |
|---|---|---|---|
| Dresses | 484 | 32 | $9.99 |
| Tops | 508 | 31 | $4.99 |
| Bottoms | 730 | 32 | $7.99 |
| Sets & Outfits | 216 | 24 | $7.99 |
| Bodysuits & Jumpsuits | 333 | 28 | $6.99 |
| Swim & Beach | 216 | 26 | $8.99 |
| Sleep & Basics | 190 | 22 | $7.99 |
| Outerwear | 160 | 24 | $7.99 |
| Men's | 250 | 24 | $6.99 |
| Girls & Boys | 207 | 28 | $6.99 |
What we make, and what we do not claim
We design and sell clothes. We are not a mill and we do not spin fabric, so we will not tell you our looms run day and night. What we can tell you is what a piece is cut from, how it is meant to fit, and where it will disappoint you.
That last part matters more in fast fashion than anywhere else. A mesh top is see-through. A satin set creases if you sit in it for four hours. A rigid denim short does not give at the waist. Saying so costs us a sale now and again and saves a return every time.
Colour is how people actually shop
Ask somebody what they are looking for and the answer is almost never a silhouette. It is a colour: something black, something in that green, a white one for summer. So the range is built to be walked by colour as well as by shape, and the colour map further down this page is the shortcut.
We repeat a shade across departments on purpose. A top and a skirt in the same run of fabric will match, and two pieces ordered months apart will be close but not identical. That is how dyeing works and we would rather say it than have you find out on a video call.
Price, and what it buys
Most of the range sits between fifteen and forty dollars. At the bottom of that band a piece is one fabric, one seam construction and no lining, and it will do a season of hard wear. At the top there is lining, a heavier fabric and finishing you can feel from the inside.
Neither end is a trick. What we will not do is dress the cheap end up as the expensive one. So the fabric goes on the card and the comparison table further down says out loud which fabric creases, which one goes see-through and which one snags.
Sizing, in plain words
The range runs from extra small to plus, and the plus pieces are cut from their own patterns rather than scaled up from a small. Where a piece runs tight or loose, its description says which way and by how much.
Between sizes, the rule of thumb is simple. Rigid fabric, size up. Stretch fabric, keep your usual size. A set, size to whichever half you are bigger in, because both halves come as one.














